Rory Sutherland: Perspective is everything
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Rory Sutherland: Perspective is everything
Thirteen years ago, Rory Sutherland gave a TED Talk that marketers still talk about today. Now, the man behind one of marketing’s most replayed TED Talks is taking to the stage at RESET 2026. As Vice Chairman of Ogilvy UK and Co-Founder of its Behavioural Science practice, Rory has built a career on exposing the blind spots that cost ...
3 个月之前
Rory Sutherland TED Talks
Sweat the small stuff
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Sweat the small stuff
TEDRory Sutherland
已浏览 151.3万 次2010年6月9日
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Life lessons from an ad man
TEDRory Sutherland
已浏览 369.4万 次2009年10月14日
🎩 Why you need a bit of Rory Sutherland in your life.. (and your strategy) In a world addicted to logic, data, and “best practices,” Rory Sutherland is a glorious threat. He doesn’t just think outside the box, he questions why the box exists in the first place. An advertising legend and Vice Chairman of Ogilvy UK, Rory is one of the world’s most original minds in behavioural economics and brand thinking. His TED Talks have racked up over 7 million views, and his bestselling book Alchemy is now
0:06
🎩 Why you need a bit of Rory Sutherland in your life.. (and your strategy) In a world addicted to logic, data, and “best practices,” Rory Sutherland is a glorious threat. He doesn’t just think outside the box, he questions why the box exists in the first place. An advertising legend and Vice Chairman of Ogilvy UK, Rory is one of the world’s most original minds in behavioural economics and brand thinking. His TED Talks have racked up over 7 million views, and his bestselling book Alchemy is now
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Rory Sutherland
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Perspective is everything
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