What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering. The company ...

The big game proved to be a big tech fail for two prominent Super Bowl advertisers. Mr Beast and Salesforce's big game contest had signup delays, while AI.com's website crashed. Elsewhere, some Kalshi ...

In social media, podcasts, streaming services, on the street, in your favorite app... nowadays, advertising seems to be everywhere. In the future, people might not even be safe from it in front of ...