Behind endless scrolling may lie deeper emotional blind spots and attention struggles, as new research uncovers why some young adults are more vulnerable to short-form video overuse. Study: From ...

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Short-form videos have become one of the dominant ways young people engage with social media. These are clips lasting seconds up to a few minutes, driven by personalized algorithms that are deeply ...