Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the ...

Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

STAINES-UPON-THAMES, U.K.—Dynamic ad insertion specialist Yospace demonstrated a one-to-one addressable advertising breakthrough earlier this month at IBC2025 when the company used the new ...

NEW YORK , June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services When you purchase through links on our site, we may ...