PropellerAds, a global advertising platform, today introduced Agent NIKO, an AI-powered conversational assistant designed to ...

Basis can generate omnichannel media plans from briefs and then activate them. Now with Cint’s technology as a native brand measurement layer within Basis, users can immediately launch brand lift ...

Programmatic advertising has evolved far beyond its origins as a niche display-buying tool. Today, it sits at the centre of ...

As the pioneer for delivering CTV Pause Ads programmatically, WunderKIND Ads works with OpenGlass.TV to programmatically ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

The tool lets advertisers check podcast content before buying ads through The Trade Desk, helping ensure ads appear in ...

MACAU - Although programmatic advertising has helped marketers reach targeted audiences more efficiently, cross-screen programmatic advertising has yet to take off properly in the region. “What is ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...

Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...