Nudge theory has been used by governments across the world to guide populations to better behaviour. But has its effect been overstated? At the end of last year (2021), there was lots of excitement ...

You want to eat healthier, but can’t stop reaching for junk food every time you’re hungry. You want your kids to fold and put away their clothes, but you’re sick of asking—and reminding—them 27 times ...

Nudge interventions across the world have been used to try to influence consumers to buy and consume more fruit and vegetables. But which interventions, which take place across many contexts, consumer ...

In economics, “homo economicus” (often translated as “economic man”) is a description of individuals as rational, self-interested agents who make decisions to maximize their own utility. It assumes ...

Sure, the book Nudge may have become a cultural phenomenon that ended up selling millions of copies. And, OK, it resulted in hundreds of governments and countless companies around the world adopting ...

The Economic Survey, released by India’s finance ministry in July, counts as a genuinely historic document. A central reason is its superb discussion, in Chapter 2, of new ways to address serious ...

As the world continues to wrestle with COVID-19, it is not lost on me that we are existing within one large social experiment, watching as various states and countries make decisions that have the ...