IBM’s digital agency Interactive Experience believes marketers trying to create next-generation user experiences would be wise to spend money on its services rather than agencies because of its ...

Previously in this series, we discussed IBM’s (IBM) recent acquisitions of Germany-based Ecx.io and Aperto, as well as Resource/Ammirati. Apart from these acquisitions, IBM iX announced the launch of ...

IBM’s newly-badged digital agency Interactive Experiences - ranked the third biggest globally by Gartner - is poised to shake up the digital advertising landscape having unleashed an aggressive growth ...

The line between enterprise software and digital agencies is blurring. As the merger between Publicis and Omnicom came to a screeching halt last week, the growing demand for data and tech prowess ...

Another day, another acquisition from IBM. Today Big Blue has announced that it will buy Aperto, a digital agency based in Berlin. Aperto will become a part of IBM Interactive Experience (“IBM iX”) — ...

ARMONK, USA: IBM on Thursday announced that Advertising Age (AdAge) named IBM Interactive Experience the largest digital agency worldwide in its Agency Report for 2014, an evaluation of more than 900 ...

In our recent IBM series, we discussed IBM’s (IBM) growth strategy in 2015, which continues to revolve around acquisitions. We are a little over one month into 2016 and IBM has already announced five ...