Launching a makeup brand is never easy. Launching one in 2020 is even harder. But when Mario Dedivanovic launched his eponymous brand Makeup by Mario nearly three years ago, he set out to change the ...

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SAN DIEGO, March 26, 2025 — On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory and fair shades. But for people with darker skin tones, finding the ...

Benefit Cosmetics is bringing its Porefessional franchise to a new category. On July 14, the brand will introduce Porefessional Foundation — a 40-shade, medium- to full-coverage offering that aims to ...

It’s an Ulta bestseller, but don’t call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer with SPF 50+. But still, I wondered: Is it worth the hype? Billed as a ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. The foundation brush may just be the unsung hero of your brush kit.