The value of data analytics (DA) and artificial intelligence (AI) are widely recognized, but the challenge lies in precisely quantifying their ROI. The dynamic nature of DA and AI means that their ...

Forbes contributors publish independent expert analyses and insights. The path to enterprise AI maturity runs directly through data. However, constructing AI-ready data platforms is more than just a ...

Gartner Data & Analytics Summit—Strategy Showcases Mosaic Sentinel and Cloud Cost Arbitrage at Gartner Data & Analytics Summit 2026. As enterprises scale analytics and AI workloads, usage-based ...

Your data is only as good as how you interpret it. Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...