New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Three years ago Zoom settled with the FTC over a claim of deceptive marketing around security claims, having been accused of overstating the strength of the encryption it offered. Now the ...

Data modeling best practices help define a formal process that gives structure and direction to an organization’s data. Read more about data modeling now. Data modeling, at its core, is the process of ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...