Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. Virgin Group founder Richard Branson once said, “If your pitch can’t fit on a beer ...

The classic business plan writer is an entrepreneur seeking funds to help start a new venture. Many great companies had their starts in the form of a plan that was used to convince investors to put up ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...