Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Bulmers is a cider brand owned by Heineken, the UK’s leading producer of cider and beer, ...

Heinkeken-owned cider brand Bulmers has launched a socially-led website to provide consumers with the latest information, updates and activities, which reflects the brand’s Live Colourful positioning.

The explosion in popularity of Magners pint-bottled cider in Britain has prompted the Irish company behind the drink to earmark €80m (£55m) for investment in advertising and new production capacity as ...

The first stock market outing of C&C Group’s new chief executive, Roger White, in March had an all-too-familiar feel to it. Less than two months in the job, White presided over a warning in a trading ...

BULMERS has launched the second new addition to its range of cider products in as many years, with its Bulmers Berry variant hitting both pubs and the off-trade this week. The drink will join the ...

One of Britain's biggest alcohol brands has upset drinkers after shrinking the size of its cider bottles to less than a pint while customers are being charged the same or even more. Bulmers Cider has ...

A radical new look and a new red berry flavour for cider brand Bulmers are set to launch this summer. The packaging overhaul includes a new bottle... A radical new look and a new red berry flavour for ...

MEDIA & MARKETING: PRICE DEFLATION is taking its toll on some brands that, not so long ago, charged premium prices with … MEDIA & MARKETING:PRICE DEFLATION is taking its toll on some brands that, not ...

Scottish & Newcastle, the producer of Fosters and Kronenbourg, announced a £278m takeover of troubled cider maker Bulmers yesterday as part of a radical restructuring of its business also including ...

CIDER drinkers have vented their anger amid claims the price of Bulmers has stayed the same, despite the size of the bottle shrinking by 12 per cent. The alcohol brand slashed the volume of its ...

Drinks company C&C has reported results in line with expectations as its core brands Bulmers and Tennent’s outperformed the market. The company has also reconfirmed its commitment to return a minimum ...

One of Britain's biggest alcohol brands has upset drinkers after shrinking the size of its cider bottles to less than a pint while customers are being charged the same or even more. Bulmers Cider has ...