Not all direct mail platforms are built for the same buyer. The right choice depends on how your mail gets triggered, how much operational overhead your team can absorb, and ...

Direct mail has a proven track record of being an effective marketing tactic, even in today's digital age. One reason for its effectiveness is that mail is more likely to be seen. It physically ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

It’s no secret that the brain is constantly working behind the scenes. In fact, up to 95% of our decisions happen subconsciously. That’s why the best direct mail strategies don’t just inform, they ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...