Duane G. Watson is professor of cognitive science and of psychology and human development at Vanderbilt University, Nashville, Tennessee, USA. Samuel A. Mehr is a senior lecturer in psychology at the ...

Here we review three experiments conducted on consumer behavior and discuss how leveraging these studies can boost your startup’s performance. Startups are synonymous with innovation. In this fiercely ...

Yet little rigorous evidence exists on whether behavior management can serve as a lever for academic improvement. We evaluate a program that shifts responsibility for establishing behavioral norms and ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...