Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

B2B is too often an afterthought in the marketing industry. Particularly in the media and in education, B2B still feels ‘tacked on’. Token efforts are made. We’ll give it a module at the end of the ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

While the world might be taking some steps backward in terms of politics*, many marketers out there are eyeing seismic political shifts like Trump’s recent election with something approaching glee.

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...