Google is making it easier to measure users’ interactions across platforms with unified app and website analytics. Currently, businesses have to use multiple products in order to measure app and ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

We’re now living in a time where users expect as much functionality, reliability and flexibility from Web apps as desktop programs. All our data is slowly but surely moving into the cloud, and ...